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10 marketing strategies that benefit buyers and sellers of businesses We are different ...TEN marketing strategies that benefit buyers and sellers of businesses 1. print advertising (newspaper, industry publications, ethnic papers, etc.) ? still the first port of call for many buyers and sellers and a major investment for us. 2. internet - now a major producer of prospects with us featuring on 8 major sites including 2 exclusive to Clyth MacLeod Ltd. 3. direct mail - including newsletters and Trump cards monthly to thousands of buyers, business owners, professional advisors, and other people of influence. 4. database marketing - to targeted groups with up-to-date info on the market and industry. 5. PR - both Glorianne and Clyth speak and write extensively on business sales and business valuations to conferences, universities, franchise groups, community education programs, and industry associations. 6. ethnic groups - we recognise the growing diversity of the NZ market and have team members who speak Cantonese, Mandarin, Korean, French, Italian, Zulu (true), and English. 7. industry organisations - we contribute willingly to such organisations as the Restaurant Association, Institute of Chartered Accountants, and Real Estate Institute - because we believe the only way to get more, is to give more. 8. professional groups - both Glorianne and Clyth are fully qualified Certified Business Intermediaries with the International Business Brokers Association in the USA. We share Benjamin Franklin's belief: "An investment in knowledge always pays the best interest". 9. valuation expertise - we are experts in the appraisal of small and mid-sized companies and work closely with Business Appraisals Ltd and BizStats Ltd. 10. our professional team - all full-time, licensed, and specialising in different sectors of the market and all our marketing activities are free to business owners who list with us. Unlike some other firms we do not charge up-front fees or marketing expenses - no sale, no fee. |
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